hilltop coffee + kitchen

2021-2023

Client | Issa Rae, Yonnie Hagos, and Ajay Relan

My role: Freelance Graphic Designer + Vendor

For all four Hilltop Coffee + Kitchen locations, I served as art director + graphic designer on a variety of design projects, including multiple drink campaigns and branded graphics. These initiatives were crafted to align seamlessly with the coffee shop's unique brand identity and values, while resonating with its diverse target audience. Among my most notable contributions were the creation of original drink concepts and eye-catching social media graphics, designed to engage customers and drive traffic across multiple platforms.

In addition to digital content, I developed a range of print materials, including promotional flyers, Hilltop’s first billboard design, and menus for all four locations. I also designed the branding for Hilltop’s food truck, ensuring a cohesive and recognizable visual identity across every touchpoint. My work played a crucial role in establishing a strong and consistent brand presence, which contributed to Hilltop's growth and visibility in the highly competitive coffee industry.