Black History Month 2023

Client | Target

Agency | Quantasy + Associates

My Role | Creative Co-Lead + Art Director

I spearheaded the entire creative process for this campaign, collaborating closely with our client partners at Target and my creative team at Quantasy. From initial brief to final launch, I played a pivotal role in shaping the campaign's vision. I co-presented creative concepts alongside my lead, crafting compelling scripts based on interviews with talent.

I was instrumental in developing the pre-production book, working hand-in-hand with a storyboard artist and director to bring the creative vision to life. Additionally, I led the styling team, guiding fashion and hair choices to align with the campaign’s aesthetic. On set, I directed photography with a strong creative input on video, ensuring both mediums were cohesive and visually striking.

In post-production, I led the retouching team to enhance still photography and on-figure shots, while also guiding the editing of video assets for broadcast and social. My leadership throughout the campaign ensured that the creative was executed seamlessly, maintaining the integrity of our vision from concept to completion.

The Campaign

Target is proud to celebrate this year's Black History Month with the first ever, 100% Black-owned or designed collection created by

Black artists, designers, entrepreneurs, and team members.

Omni-channel platforms

Broadcast, photography, organic/paid social, digital display, dotcom, and custom partnerships.