CREATIVI-TEA’S DRINK CAMPAIGN

Client | Hilltop Coffee + Kitchen

Summer 2022 | July 5th - September 30th

My Role | Freelance Creative + Graphic Designer

Hilltop launched three summer drinks on July 5th through September 30th. Promoting creativity for their consumer market and encouraging them to get their creative juices flowing with the teas. I brought the vision to life with design assets and existing Hilltop Branding for rolling out the summer drinks. I lead creative and guided our photographer on capturing the drinks. In post, I retouched our final selects, built 3d Environments for each drink to live in, managed our printing distributors (QC) and delivered digital and print assets for the upcoming launch that were advertised at all three locations.

pink Matter

MIND OVER MATCHA

SWEET SPOT

the Moodboard

Let’s get into my magic process and How I transformed the final selects into beautiful display ads for print

Using the original photography and canvas blocks as a guide (frame 1) to build 3D digital blocks in Photoshop and add layered shadows from the blocks, a consistent light foreground, and a textured background. I also enhanced the visual depth and weight of the ingredients, maintaining a consistent height across each flavor profile (frame 2). I included the drink names, ingredients, and illustrations I created in (frame 3) to tie together all elements of each drink profile visually.